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	<title>Mulberry Jam &#187; flu</title>
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		<title>Flu Season</title>
		<link>http://www.slschramm.com/blog/2008/11/12/flu-season</link>
		<comments>http://www.slschramm.com/blog/2008/11/12/flu-season#comments</comments>
		<pubDate>Wed, 12 Nov 2008 16:10:44 +0000</pubDate>
		<dc:creator>Sue Lyn</dc:creator>
				<category><![CDATA[Neato]]></category>
		<category><![CDATA[Short Takes]]></category>
		<category><![CDATA[flu]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.slschramm.com/blog/?p=213</guid>
		<description><![CDATA[This morning I read about a new site being operated by Google with fascination. Google has studied the volume of searches for flu-related terms like "fever" or "flu". Over five years they tracked it against CDC reported cases of the flu and found that the searches are actually an excellent leading indicator (since CDC reports lag real time by weeks). Now you can go to a new page and get a look at current trends for the US as a whole or for your state or region. Here's a graph showing the correlation between searches and flu cases from 2004. (More on full post) <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.slschramm.com/blog/2008/11/12/flu-season">Flu Season</a></span>]]></description>
			<content:encoded><![CDATA[<p>I talked to my sister last week and she was just getting over her first case of the flu, ever. I don&#8217;t know how she survived to the age of (mmmhh) without having it before, especially since she has a five year old daughter, but she managed it somehow. She was shocked by how nasty it is, how you just want to lie on the couch all day and moan. It&#8217;s been a few years since my last case, but I remember it with an awful fuzzy vividness.</p>
<p>So this morning I read about a new <a title="Flutrends" href="http://www.google.org/flutrends/" target="_blank">Google site tracking flu cases</a> with fascination. Google has studied the volume of searches for flu-related terms like &#8220;fever&#8221; or &#8220;flu&#8221;. Over five years they tracked it against CDC reported cases of the flu and found that the searches are actually an excellent leading indicator (since CDC reports lag real time by weeks). Now you can go to a new page and get a look at current trends for the US as a whole or for your state or region.  Here&#8217;s a graph showing the correlation between searches and flu cases:</p>
<div id="attachment_214" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.slschramm.com/blog/wp-content/uploads/2008/11/annual_cdc_comparison.png"><img class="size-medium wp-image-214" title="Annual CDC Comparison" src="http://www.slschramm.com/blog/wp-content/uploads/2008/11/annual_cdc_comparison-300x99.png" alt="Google's Annual Comparison of Searches to CDC Data" width="500" /></a><p class="wp-caption-text">Google&#39;s Graph Comparing Search Activity to CDC Flu Cases</p></div>
<p>Kind of cool, I thought. My version of this image is a bit low-res; you can see a better version and get the whole explanation of how it works by going to <a title="Gogle's &quot;How It Works&quot; page" href="http://www.google.org/about/flutrends/how.html" target="_blank">Google&#8217;s explanatory page</a>.</p>
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